National Alliance of Professional Painters, Sales and Marketing Programs for Paint Contractors

Customer Retention and Loyalty Programs Made Easy

No other aspect of business marketing is as important, but so often neglected as establishing and maintaining a customer retention and loyalty program — on a CONSISTENT BASIS.

We all know repeat business from past customers is the key to long-term business growth and stability. But we also know that maintaining contact and building loyalty with our past customers, month after month, year after year, is one of the hardest activities to keep up with.

If you don't market back to your customers... your competitors will!

Take a Tour of Retention Central

Until Now...

Discover for yourself how easy our new web-based Customer Loyalty and Retention Center is - and how it will save you time and money – and help you build loyal repeat customers.


Designed and customized for your business.			Your Retention Program Focuses On
	Customized Quarterly Newsletters		Building trust and goodwill with your customers.
	Customer Satisfaction Surveys		Keeps your company name in the mind of YOUR customer
	Request For Referral Letters		Mixes general “courtesy” type contacts along with high impact sales letters and promotions.
	Sales Opportunity ALERTS		Encourages and promotes referrals from your customers to their friends, neighbors and associates.
	Anniversary of Service Letters		Builds a larger customer base which equates to higher business equity for you.
	Maintenance Reminders		Provides for a ready source of customers when you introduce new services.
	Seasonal Promotions
	Holiday Greetings	Increase Referrals • Repeat Sales • Create Customers for Life!
	Service Reminders
	Build Your Own Library


	Thank you cards	Surveys and Referral Requests	Custom Newsletters	Holiday Greetings and Seasonal Promotions

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